Back in February, I wrote about Reebok making ridiculous claims about their Toning shoes. But I'm a lone voice in the darkness, and I expected the foolishness to continue unabated. All you usually need to get away with lying is a good legal department (and maybe some lobbyists on the side). But … [Read more...] about Reebok Toning Shoes: Nonsense, And Now They Have To Pay A Huge Fine
I was shopping with some young friends one day, and since they knew I had a personal training background, they just had to show me these sneakers that supposedly gave you a workout without your doing anything! They were so excited, I did my best to keep my laughs to myself. We all tried on a pair, … [Read more...] about Reebok Easytone Shoes – part of a Silly Trend?
Christopher Hitchens tore the Olympics a new one in his Newsweek article this month. Whatever the topic, he makes his opinion very clear. But in this case, his tone was particularly bilious, and downright hostile. The photos of athletes used for the article were deliberately unflattering, and … [Read more...] about Christopher Hitchens on the Olympics – He Has a Point
It's spring again, all the yearly ad hoc joggers are out, and the plants are blooming! My favorite time of year. This week, I unexpectedly had two of the toughest workouts I've had all year. We decided to add more gardens to our yard, and my contribution was mostly manual labor: digging through … [Read more...] about For a Tough Workout, Try… Gardening?
I've seen several Aleve ads recently. They feature people who like to play sports that are a little more advanced in age than most athletes. That sounds great initially - these are not the usual supermodels that we see put out to project an image of health. Advertisers are recognizing that their … [Read more...] about Aleve Ads – Highly Misleading
Last night I watched a Nova episode which depicted a project whose purpose was to have non-athletes train to run a marathon. The candidates were chosen from a large number of applicants, and were provided with coaching, medical staff, and dietary advice. I really enjoyed watching the process, and … [Read more...] about Long Distance Running? Great, But Be Careful