Back in February, I wrote about Reebok making ridiculous claims about their Toning shoes. But I’m a lone voice in the darkness, and I expected the foolishness to continue unabated. All you usually need to get away with lying is a good legal department (and maybe some lobbyists on the side). But surprise! The Federal Trade Commission agrees with me, and today they hit Reebok with a $25 million dollar fine.
Reebok’s ads didn’t even pass the laugh test with me. But Reebok knows its target audience, susceptible young people who respond uncritically to advertising, and who are strongly motivated to imitate their friends. So Reebok made some significant cash from these silly shoes. It’s great to see them slapped down, and who knows, maybe the stupidity that is athletic shoe advertising may very slightly move towards reality!
I hope you get some real exercise today! No need to waste your money on clown shoes.